We are looking into 'exclusivity' as a theme for our communication strategy. So heres an example of an event that played on this, Revel Bingo is an organized night for students. It promotion plays on the theme of secrets and exclusivity, as there copy uses words such as 'secret locations' and 'down low' and has the following set of rules:
-Club Rules
-No old people
-No boring people
-No office parties
-No hen parties
-No stag parties
-No work suits
-No customer service
-Dress Code: Undercover on your way there, dangerous once you're inside
I think this is a great idea, as it is tapping into the fact everyone one wants to be part of something exclusive, it adds excitement. The rebel bingo's promotion was so successful that it didn't turn out too 'exclusive'
Ashleigh Haughton
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