Puma Social Club
This Video shows the Puma Marketing Strategy for the ‘After Hour Athlete’ in Tokyo. The campaign was to promote pumas lifestyle trainers. The concept was to celebrate the after hour athlete the same way we do professionals, these night-time sports include; pool, bowling, table-football, darts and table tennis, which are all played for fun and used to socialise, which puma knows their consumers like to do.
This Video shows the Puma Marketing Strategy for the ‘After Hour Athlete’ in Tokyo. The campaign was to promote pumas lifestyle trainers. The concept was to celebrate the after hour athlete the same way we do professionals, these night-time sports include; pool, bowling, table-football, darts and table tennis, which are all played for fun and used to socialise, which puma knows their consumers like to do.
Puma held ‘Puma Social Club’ nights that took place in city nightclubs all around the world, inside they had the Football-tables etc, DJs and Bars, this was a brilliant way to really targeted their consumer and become interactwith them and up their cool credentials.
Their in-store environment played on the nightclub theme using the neon signage as a point of sale, with some stores also placing football tables inside to coincide with the theme of the ‘after-hour athlete’
Their advertisements were played in-store and on city billboard signs.
Ashleigh Haughton
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