Innovative Advertising

I love this Adidas advert, it's so interactive and a real talking point, creating a buzz around the brand and encourages people to spread the word by telling their friends or posting a video on social networking sites or youtube.

I love this because it's so witty, the fact that someone would bother to make a sign to advertise free air guitars. It encourages you to release your inner rockstar whilst listening to that radio station.

The extended element to this billboard really makes it stand out and is a very clever way of playing on the use of the product.

I love this see-though billboard because it's so clever, it just highlights that although Nike provide you with the trainers to run, there really is nothing stopping you from just going out and running.

Again, a clever billboard campaign as it makes it look as though the athlete has run through the previous building because that's how powerful the shoes will make you.

I love the way this piece of marketing interacts so seamlessly with a part of everyday life. By painting the steam grate to look like a mug of coffee that's steaming it gets the passer-by thinking about their morning cup of coffee in a different way.

The Economist often do quite minimal campaigns playing on the fact that they think differently etc. I think this is so clever because again it interacts with the consumer, as the bulb lights up when the pedestrian walks underneath giving a literal light bulb moment.

Hayley Welton