Exclusivity and VIP are two themes that are becoming more prevalent in marketing and advertising. Take this campaign for Carolina Herrera's 212 perfume. It plays on the exclusivity of being on a guest list for a cool party and the lengths some people will go to just to get into an exclusive party and plays on the feeling that if you wear the fragrance you will be granted access to the higher echelons of society.
Hayley Welton
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