Ben Wood - 16th March 2011

Went to The Big Chill bar this afternoon - it was warm and sunny and we sat outside. The shoes seemed much more appropriate in the sunny weather than with wintery clothes. Was with Tom (aged 27) and Nick. I asked Tom about his knowledge of the brand and his opinions on the shoes. He said he had heard of New Balance but wasn't aware they sold good lifestyle shoes. He thought of them as a high end sports brand. He did like the shoes and is keen on shoes with bright colours and currently likes that trend. He seemed to have a very positive response and I felt he would consider buying some.

Ben Wood