After Hours Athlete
The ’ After Hours Athlete’ is the new marketing campaign for pumas lifestyle trainers. The idea is to celebrate the night-time sports, like table tennis, bowling etc. The advert takes you through the night, cutting too and from different people, playing different sports. The advert has a carm feel, with the voiceover being relaxed, and the people smiling and having fun with their friends.
The After Hour Athlete has really given puma a differentiation in the market, it has broken away from the typical sport advertisement that sell on performance, speed etc, and has chosen to totally concentrate on the consumers lifestyle. Which I think has worked realy well, as their target consumer can relate to this concept.
Ashleigh Haughton
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