New Balance Display, Office
New Balance Display, Schuh
When shopping in Leeds during February I looked out for any stores that were currently selling New Balance shoes. I noticed that both Schuh and Office were selling them in - store. Both stores attract young, trendy individuals who are fashion conscious. This implies that New Balance, especially recently, are beginning to become considerably more well known and popular with the younger audience. After researching their collaborations (that mainly appealed to the older male audience) it would seem that New Balance are now becoming popular with a different type of consumer. Our opinion former shops in both of these stores and it would appear that he will be the ideal consumer to focus our campaign around. This means that we can gain an accurate perception of the new, target New Balance consumer by studying how Ben, our opinion former, reacts to the brand and our campaign ideas.
Lauren Wood
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