Foursquare is the web and mobile based application that allows users to update their locations and connect with their friends. It's a cross between a social networking site where users can update their locations and a game, with users earning badges for checking in at certain locations and if the user checks in at a location more times than anyone else in the last 60 days, they get the Mayorship of that location.
As mentioned in a previous post, which you can view here, luxury footwear giant Jimmy Choo used the service to launch their first trainer collection.
Hayley Welton
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