Ben Wood - 17th March 2011

Went for a coffee with Harry (aged 25) and Adam (aged 23) I knew from school. I told them about the project you lot were doing and was wearing the shoes with some jeans and a black american apparel t shirt. Harry had heard of New Balance but again associated them with sport. Adam hadn't heard of New Balance and didn't recognise the brand logo on the shoe. They both seemed to like the colours and style but seemed slightly unconvinced in buying some as they seemed unsure about New Balance's popuarity as a brand.
 
Ben Wood

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