The adverts shown below have all been selected from various magazines that I collected in Berlin. I looked specifically at competitors such as Nike, Boxfresh and Adidas. From analysis, it is clear that each brand has used a very strong use of colour and has incorporated the bright, fluorescent current colour trend into their advertising. This highlights a popular trend for attracting the young, stylish audience that New Balance are trying to appeal to. The key colours are orange and blue in particular. These adverts show a contrast to the New Balance adverts shown below which all have a focus on our Great Britain flag colours- red, blue and white. Very few of the adverts actually contain people and all place an emphasis on the shoes and their details instead of someone wearing the shoe. Many show a strong link to summer through- bright colours, BBQ's and nature.
Lauren Wood
No comments:
Post a Comment