The Land of kings a local underground festival, the festival is held in many small venues, which back up the idea of 'exclusivity' being small and intimate as the overall campaign idea. Land of the Kings provides the festival goers with art, music and interactive fun! This also shows the trend of being LIVE is really happing and growing as people want to go offline and be in reality, which means its important for Newbalance to hold an event to build awareness with their consumers and be part of their lifestyle.
Ashleigh Haughton
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