Share it Quotes!

Shareing online is increasingly growing, with people constantly uploading and sharing their emotions, activites and and finds online, so this shows its important that their campaign needs to be something people want to share with the world!

"The 500 million active Facebook users share over 

30 billion pieces of content per month. 

The average user has 130 friends"

facebook

"Foursquare saw 380 million check-ins in 2010, up 

3,400% on 2009"

foursquare 

Ashleigh Haughton

Live Events Quotes

Here are some quotes that really show that small, intimate events are rising in trend, and why New balance should use events to increase brand awareness:

  

"In the future, brands will use LIVE – as in Live, Intimate, Visceral and Exclusive – moments to provoke,
surprise and engage customers"

L:SN Global

"People want a ‘live’ encounter, whether in a 

traditional theatre or a more adventurous form of art"

Colin marsh in L:SN Global

BANG BANG

Bang bang is a innovative venue which is used to temporally transform urbanized spaces, into live events. The massive balloon venue is transported around in van, leaving no limits on where the next party will be! Bang Bang is also showing that live events is a growing trend and that is accommodating to this. Also with the size being small its showing that micro sized events are also on the up!

Ashleigh Haughton

Blissfields

Blissfields is a micro-festival which only holds no more than 2000 people, this seams to be a growing trend with consumers wanting smaller crowds. People are not wanting to be part of a big thing, but be part of something smaller, local and exclusive.

Ashleigh Haughton

land of Kings

The Land of kings a local underground festival, the festival is held in many small venues, which back up the idea of 'exclusivity' being small and intimate as the overall campaign idea. Land of the Kings provides the festival goers with art, music and interactive fun! This also shows the trend of being LIVE is really happing and growing as people want to go offline and be in reality, which means its important for Newbalance to hold an event to build awareness with their consumers and be part of their lifestyle.

Ashleigh Haughton

Punchdrunk

Drunk-punch is a creative theatrical performance group, however they perform with a twist, they perform is exciting venues, such as old factories, disused underground stations and other abandoned buildings, this really adds atmosphere and excitement to their performances, people want to step out from the ordinary theater seats and feel more involved, this shows that the derelic event location choosen for the campaign is on-trend and innovative

Ashleigh Haughton

Cineroleum

The cineroleum is a new idea of how to create something out a disused urban space. Here they transformed a old petrol station into a small local cinema! This shows that venues that have their raw material showing, and feels old and worn is becoming on trend. This is backing up our event location choice of a derelic building.

Ashleigh Haughton

The Loft Project

 'The Loft Project is an experiment in food and people, set within an intimate and beautifully considered environment in East London.' which seats only 16 people. This is a great example to back up are idea of 'exclusivity' for the new balance campaign, as it shows that intimate small places are desired by consumers today, who want to experience something different from the mainstream 

Ashleigh Haughton

Ben Wood - Final Feedback Conclusion

- I feel that they are a very comfy and practical shoe. I do like them and I enjoy wearing them but feel that the colours mean that I have to work my outfit around the shoe itself rather than wearing the shoe as an accessory.

- I think New Balance need to do something/ launch something to tip them into popularity. People seemed unsure about the brand and whilst having a positive feeling about them I think they feel unconfident about being the first to wear New Balance as a lifestyle shoe.

- The logo isn't too well known and this needs to be pushed.

Overall....

- I would push the logo as to raise awareness of the brand image.

- I would push the idea that they are fresh to the style market and not associated with the 'chav era' unlike their competitors.

- They are not yet mainstream or commonplace and so, ideal for people who like exclusive things and quirky brands.

Ben Wood

Ben Wood - 17th March 2011

Went for a coffee with Harry (aged 25) and Adam (aged 23) I knew from school. I told them about the project you lot were doing and was wearing the shoes with some jeans and a black american apparel t shirt. Harry had heard of New Balance but again associated them with sport. Adam hadn't heard of New Balance and didn't recognise the brand logo on the shoe. They both seemed to like the colours and style but seemed slightly unconvinced in buying some as they seemed unsure about New Balance's popuarity as a brand.

 

Ben Wood

Ben Wood - 16th March 2011

Went to The Big Chill bar this afternoon - it was warm and sunny and we sat outside. The shoes seemed much more appropriate in the sunny weather than with wintery clothes. Was with Tom (aged 27) and Nick. I asked Tom about his knowledge of the brand and his opinions on the shoes. He said he had heard of New Balance but wasn't aware they sold good lifestyle shoes. He thought of them as a high end sports brand. He did like the shoes and is keen on shoes with bright colours and currently likes that trend. He seemed to have a very positive response and I felt he would consider buying some.

Ben Wood

Ben Wood - 14th March 2011

Decided to wear the shoes to football training this evening. Thought it would be a good idea to get opinions from a group of people of a similar age group to me. Dave (24) liked the shoes and owns some of the sport shoes himself and loves New Balance. He thinks they are the comfiest sport shoes you can buy. One problem I did encounter is that my outfit was quite sporty and the lifestyle shoes actually looked liked sport shoes when I was wearing them. I concluded that it is actually quite important to consider what I wear with the shoes to stop them looking like sport shoes.

 

Ben Wood

Ben Wood - Week 3

Spoke to Lauren on Sunday 13th and she told me that I should wear the shoes and openly inform people of the project and what I am aiming to find out. Will aim to find out max. info about opinions and ideas about how New Balance could target consumers with the campaign you guys are creating.

Ben Wood

Ben Wood - Photos

 

Ben Wood

Ben Wood - Week 2 Analysis

Overall this week people seem to respond well to the shoes when i ask them if they liked them. However, I get the general idea that people aren't really aware of the brand or of the logo. Maybe something to push in the campaign? The bright colours of mine definitely appeal more to the young audience. People seem a little unsure about New Balance as a whole, possibly because they are still slightly unknown for lifestyle shoes.

 

Ben Wood

Ben Wood - 12th March 2011

Spent the day at Borough Market with Jo. I asked her if she liked the shoes and she said she did but had to ask what brand they were and she wasn't aware of the logo. She said she hadn't really heard of the brand and hadn't noticed them in store.

 

Ben Wood

Ben Wood - 11th March 2011

Wore the shoes for 'Casual Friday' again at work as this time I could mention the shoes and encourage feedback. I thought this was an ideal place to wear them as the people working alongside me have a good knowledge of trends, marketing and brands and so, I thought they would give good feedback and potential ideas.

I asked a couple of the guys (aged 27 and 35) in my department what they thought of the shoes and they said they liked them and had considered buying a pair of New Balance trainers. Simon (aged 35) said he would choose a pair that were less bright and colourful.

The shoes were so comfy - had them on all day and they are already the comfiest shoes I own.

Ben Wood

Ben Wood - 9th March 2011

Wore the shoes when i went shopping on Oxford Street after work. Went with Cameron and Nick and met some other friends after and went to Wagamamas. I diverted the convo to new brands and shopping and mentioned the New Balance shoes. They said they'd heard of them and had seen them in Office recently but weren't sure about buying any as they weren't sure what other people thought of the brand.

 

Ben Wood

Ben Wood - Week 2

Spoke to Lauren on Sunday and she told me that this week I should wear the New Balance shoes and encourage feedback without being too obvious about why I was wearing them. Will be wearing them over the next few days and will record my diary and feedback.

 

Ben Wood

Ben Wood - 9th March 2011

Documented a list of brands I've used today. Should help to give you some idea about the types of brands I currently use:

I got up at 7am, had breakfast and went to work then to football training, came home and cooked tea then got ready to go out for a drink with Nick and Cameron.

Radox

Colgate

V05

Tres Emme

Sure

Paco Robanna

Zara

New Balance

H&M

Urban Oufitters - Urban Renewal Collection

Vintage (T-shirt)

Tesco

Kelloggs

Lurpak

Marks and Spencer

Costa

Apple

Sony

Pret a Manger

Facebook

Adidas

Nike

Lucozade

Tesco

Yeo Valley

Itunes

H&M

Topman

Disaranno

Coca Cola

Wrigleys

Smirnoff

Schweppes

 

Ben Wood

Ben Wood - 8th March 2011

Ben Wood

Sneakerpedia by Footlocker

Sneakerpedia is an online database for sneakers, created and put together by people that are obsessed with trainers and have a big collection! This is a great way for people to share and be part of something they really have a passion for!

Ashleigh Haughton

Foursquare

Foursquare is the web and mobile based application that allows users to update their locations and connect with their friends. It's a cross between a social networking site where users can update their locations and a game, with users earning badges for checking in at certain locations and if the user checks in at a location more times than anyone else in the last 60 days, they get the Mayorship of that location.

As mentioned in a previous post, which you can view here, luxury footwear giant Jimmy Choo used the service to launch their first trainer collection.

Hayley Welton

Frozen Grand Central

In 2008, over 200 people gathered in Grand Central Station, New York and all froze at the exact same time. The event was not a stunt for a marketing or advertising campaign but was done by a group called 'Improv Everywhere.' The stunt really confused people, with many of them taking pictures of the participants and uploading them to the internet. To date, the stunt has reached over 25 million views on Youtube and was recently heralded as one of the 50 Best Viral Videos Ever.

Hayley Welton

Louis Vuitton Amble

Louis Vuitton have launched their mobile app, Amble. The luxury luggage brand has invented an app that allows users to recommend places to go in their city. It works by using the GPS tracking system built into the iPhone, allowing the user to act as a tour guide. They can upload photos of their recommended hang outs and comment on places that other users have uploaded. It has already attracted a large following, including celebrities such as Rachel Weisz and Sofia Coppola. The best bit about the app is that it is totally free to download and use.

Hayley Welton

Carolina Herrera 212 Advert

Exclusivity and VIP are two themes that are becoming more prevalent in marketing and advertising. Take this campaign for Carolina Herrera's 212 perfume. It plays on the exclusivity of being on a guest list for a cool party and the lengths some people will go to just to get into an exclusive party and plays on the feeling that if you wear the fragrance you will be granted access to the higher echelons of society.

Hayley Welton

Lauren Wood - The Cool Hunter: Why Street Art Matters

Some city councils get it, others don’t. Tapping the creative talents of street artists, illustrators and graphic designers is an effective and cool way to make bland public spaces, old buildings, bridges and car parks new again, and to freshen up the concrete jungle. It is also an effective way of keeping graffiti away. Plus it draws attention to the building or structure as “potential” not as something to be hated. Maybe it will even bring a buyer, a new occupant or additional creative ideas about how to revitalize the building? Anything but the current dilapidated state of abandoned spaces!

Street artists and muralists bring with them vibrant and a new perspective that architects or designers may not have. This does not mean that millions need to be spent to upgrade the buildings immediately, all you need is vision, courage, local creative talent and some colorful paint like these perfect examples here. Our subscriber list reads like the Who-is-Who of city councils around the globe. So here’s a challenge to you: You need to step up and change the face of your city. There are way too many ugly, run-down buildings, bridges, tunnels and walkways that can be completely transformed into exciting and fun environments with some creative input.

 

Lauren Wood

Lauren Wood - Recommended places in London

These are a few quirky, individual places that Ben recommended. They could be used for our ambient advertising and invitation - giving.

Gordon's Wine Bar - Embankment

The Big Chill Bar

After 6 years, The Big Chill Bar is part of the fabric of Brick Lane life. Sat in the heart of the Truman Brewery, it bustles with locals and visitors alike.  The Big Chill Bar remains consistently popular every day of the week, but don’t forget to come and see us on Sundays - market day on Brick Lane and chilled out party night in all the bars - when we have DJs all day until midnight, (and there’s always somewhere to go afterwards)…

The Book Club bar

Bringing together wit, wisdom and enough food and drink to see you through from early breakfast to a nightcap at last orders at the bar, The Book Club offers a cultural revolution to the East end’s social scene.

Casa Blue bar

Pasha restaurant & Lounge

 

Lauren Wood

Lauren Wood - Street Art Stencil Books

Following up Ashleigh's idea of creating stencils from the Street Art created at the event:

'Street Fonts' by Claudia Walde

Fonts celebrates the beauty of graffiti writing literally. The book has been compiled by author Claudia Walde who enlisted 154 creative writers from across the globe to alphabetize their style of work into their own individual interpretations of the Latin alphabet. The book is a visual feast of typography, which inspires the reader to pick up an array of pens to create his or her own version of their ideal alphabet.  Street Fonts touches upon several styles of typography ranging from classic old school graffiti letter forms to modern font designs, leaving behind the generic Times New Roman font we have learnt to settle with. Our world would be a brighter place if we were to take this publication and use the revised and colourful alphabet letters in this book to communicate with one another. Walde highlights the fact that writing is an expression of personality and through the contributing artists vision of their ideal Latin alphabet, we can appreciate the alphabet in its entirety as a new form of artwork.

 

Lauren Wood

Lauren Wood - Street Artists

I've researched street artists that would be appropriate for our event. I tried to look specifically at those with a focus on typography as they would be creating street art from the New Balance logo.

Bortusk Leer

Bortusk Leer is once again at large around the streets of London again and his neon monsters have been appearing everywhere.  It seems like his alter ego ‘Rots Rulebek’ has also been getting around London with a peculiar line of cosmetics consisting of “Eau de Toilet”, “Jizzy Palm”  and  “Pork Sword Shaving Foam”. 

RUN

Ben Eine

 

D*Face

 

http://streetartlondon.co.uk/blog/category/newstreetart/



 

Lauren Wood

Lauren Wood - Event Locations

http://www.derelictlondon.com/

 

Lauren Wood