Share it Quotes!

Shareing online is increasingly growing, with people constantly uploading and sharing their emotions, activites and and finds online, so this shows its important that their campaign needs to be something people want to share with the world!

"The 500 million active Facebook users share over 

30 billion pieces of content per month. 

The average user has 130 friends"

facebook

"Foursquare saw 380 million check-ins in 2010, up 

3,400% on 2009"

foursquare 

Ashleigh Haughton

Live Events Quotes

Here are some quotes that really show that small, intimate events are rising in trend, and why New balance should use events to increase brand awareness:

  

"In the future, brands will use LIVE – as in Live, Intimate, Visceral and Exclusive – moments to provoke,
surprise and engage customers"

L:SN Global

"People want a ‘live’ encounter, whether in a 

traditional theatre or a more adventurous form of art"

Colin marsh in L:SN Global

BANG BANG

Bang bang is a innovative venue which is used to temporally transform urbanized spaces, into live events. The massive balloon venue is transported around in van, leaving no limits on where the next party will be! Bang Bang is also showing that live events is a growing trend and that is accommodating to this. Also with the size being small its showing that micro sized events are also on the up!

Ashleigh Haughton

Blissfields

Blissfields is a micro-festival which only holds no more than 2000 people, this seams to be a growing trend with consumers wanting smaller crowds. People are not wanting to be part of a big thing, but be part of something smaller, local and exclusive.

Ashleigh Haughton

land of Kings

The Land of kings a local underground festival, the festival is held in many small venues, which back up the idea of 'exclusivity' being small and intimate as the overall campaign idea. Land of the Kings provides the festival goers with art, music and interactive fun! This also shows the trend of being LIVE is really happing and growing as people want to go offline and be in reality, which means its important for Newbalance to hold an event to build awareness with their consumers and be part of their lifestyle.

Ashleigh Haughton

Punchdrunk

Drunk-punch is a creative theatrical performance group, however they perform with a twist, they perform is exciting venues, such as old factories, disused underground stations and other abandoned buildings, this really adds atmosphere and excitement to their performances, people want to step out from the ordinary theater seats and feel more involved, this shows that the derelic event location choosen for the campaign is on-trend and innovative

Ashleigh Haughton

Cineroleum

The cineroleum is a new idea of how to create something out a disused urban space. Here they transformed a old petrol station into a small local cinema! This shows that venues that have their raw material showing, and feels old and worn is becoming on trend. This is backing up our event location choice of a derelic building.

Ashleigh Haughton